I’ll post links here to interesting online content which are relevant to various aspects of theatre producing. Here we go…
Market insight
- Variety feature about why play revivals aren’t always bankable hits (26 March 2010)
- Illustrated article about costs of producing shows in London, Broadway and Las Vegas (13 December 2010)
Marketing
- New York Times feature on theatre poster design for La Cages Aux Folles (16 March 2010)
- New York Times feature on design of Anything Goes poster (18 December 2010)
- Do Broadway shows need to advertise in classifieds? (known as ABCs in USA) (11 May 2010)
Ticket Pricing
- Telegraph article on the West End being expensive (16 March 2010)
- Response by Sonia Friedman to the article above
- Where the cost of a typical ticket goes co-written by James (21 July 2010)